Hortatory text is written to persuade the readers. It is about the matter which the writers believe as the important thing Hortatory exposition will be accomplished with certain recommendation which should or should not be done. Let's see the following example of a hortatory exposition text "The Importance of Speaking English"
English nowadays has an important role in our daily life. It is the massive means of communication. Is there a strong argument which says that English will not give any benefit?
Learning to speak English well may be the best way to improve our life. It seems all the people in the world have agreed to use English to talk to each other. About 1,500,000,000 people in the world speak English. While another 1,000,000,000 are still learning English.
If we can communicate in English, we can contact people from all over the world. We can talk about our ideas and opinions on Internet discussion groups. We can chat with other interesting people to learn about their life and culture.
If we can communicate in English, we can travel more easily. English is spoken in more than 100 countries. If we lost, we can ask directions or ask for help. Who knows, English will save our life  somewhere someday.
That is why we should make every effort possible to find somebody to speak with. Where can we find people who can speak English with us? We can find them at school, shopping mall, tourist destination, etc
Above all, don't be afraid to speak English. We must try to speak, even if we make mistakes. We cannot learn without mistakes. So, speak English as much as possible!

A Hortatory exposition is a type of spoken or written text that is intended to explain the listeners or readers that something should or should not happen or be done. To strengthen the explanation, the speaker or writer needs some arguments as the fundamental reasons of the given idea. In other words, this kind of text can be called as argumentation. Hortatory exposition text can be found in scientific books, journals, magazines, newspaper articles, academic speech or lectures, research report etc. Hortatory expositions are popular among science, academic community and educated people. The generic structure of Hortatory exposition usually has three components: (1) Thesis, (2) Arguments and (3) Recommendation.

A.Generic Structure of Hortatory Exposition

1. Thesis : Statement or announcement of issue concern
2. Arguments : Reasons for concern that will lead to recommendation
3. Recommendation : Statement of what should or should not happen or be done based on the given arguments

B.Generic Features of Hortatory Exposition

1.A Hortatory exposition focuses on generic human and non human participants, except for speaker or writer referring to self.
2.It uses mental processes. It is used to state what the writer or speaker thinks or feels about something. For example: realize, feel etc.
3.It often needs material processes. It is used to state what happens, e.g. ….has polluted… etc.
4.It usually uses Simple Present Tense and Present Perfect Tense.
5.Enumeration is sometimes necessary to show the list of given arguments: Firstly, secondly …, Finally, etc.


Now read this text of Hortatory Exposition!

A Campaign of the Importance of Reading

Thesis:

Reading habit is poor among Indonesians because most people haven’t realized the importance of reading

Argument 1

Reading is important to transform knowledge and technology. By reading, one knows the world. He or she will understand what he doesn’t see by himself or herself. The lines of the paragraphs in an article contain pieces of knowledge. The knowledge is needed to improve the quality of human’s life. Technology transformation from other country can only be done by reading a lot various sources of literature. Valuable books in libraries and bookstores mean nothing if they are not read.

Argument 2

Realizing the importance of reading will make someone motivated to read. When we know that something is very important because it can give us valuable information, we will try to get or do the thing. For example, a businessman who always follows latest information or news, will know what to do in his/ her business. He will make a good decision to make a transaction. Most people in all developed countries have realized the importance or reading and they have good reading habits. In bus and train stations, vehicles, waiting rooms, parks, people like reading. They enjoy reading which gives them valuable knowledge and inspiration.

Argument 3

A good understanding toward the importance of reading can be achieved by well organized and effective campaign. To plant an understanding in a generation’s minds is not an easy job. It needs a hard work from all components of the nation, especially the government. A serious campaign which is organized by the central and local government can help common people wake up and stand to face the real competition. The campaign can be done through various kinds of mass media such as TV, radio, booklets, bulletins, newspapers, magazines. It can also be conducted by teachers, parents and all people who care.

Recommendation

Therefore, a nation-wide effective campaign of the importance of reading by all components of the nation should be done, facilitated by the government, to face the tighter competition. The world has forced globalization. Those people with little knowledge will be left behind. To speed up the better change in this country, a good reading habit is really important.
Written by Cahyono KD



Read this text of Hortatory exposition!

Corruption
Thesis
(Announcement of issue concern)

Do you know what the meaning of corruption is? What is the relation between money and corruption? Well, corruption is common everywhere in the world, even in the United States. It’s just a matter of intensity. However, it is quite shocking when one reliable survey claims Jakarta as the most corrupt place in Indonesia.

Argument 1

The survey has made me sad, actually, because I stay and earn a living here in the capital. As most people know, Tanjung Priok port smuggling is not a new thing at all. Entrepreneurs who want to minimize their tax payments tend to do such a thing more often. They even bribe the officials.

Argument 2

Well, I think the measures taken so far to overcome the problem by punishing the corruptors is still not far enough. We have to prevent the younger generations from getting a bad mentality caused by corruption.

Recommendation

I believe we should start at the earliest stages in school and I think everyone should be involved in the effort to eradicate corruption. We must not make any distinction.
Adapted from: The Jakarta Post, February 2005


To make it clear, please remember the concept of Hortatory exposition below:

HORTATORY EXPOSITION

Purpose : to persuade the readers or listeners that something should or should not be the case.

Text Organization
A thesis
Arguments
Recommendation

Language Features:
•The use of emotive words (e.g. worried, alarmed etc)
•The use of words that qualify statements (e.g. usual, probably etc)
•The use of words that link arguments (e.g. firstly, However, therefore etc)
•The use of compound and complex sentence
•The use of modals and adverbs (e.g. may, must, should, etc)
•The use of subjective opinions using pronouns I and we

Sources:
Cahyono, Kristiawan Dwi and Eka Purnama.2006. Communicative Competence 2B: A course in Acquiring English Communicative Competence, For Senior High School Level, Grade XI Semester 2. Jombang: CV Karunia Agung

Sudarwati and Eudia Grace.2007. Look Ahead: An English Course for Senior High School Students Year XI, Science and Social Study Program. Jakarta: Erlangga

Seeking the appropriate accessory for our vehicle is adventurous. We have to ensure that the accessory perfectly match both our standard and our auto’s. If we have a vehicle, we ought to seek an add-on which complements it. One of adds-on which is available aftermarket is push bars.

Front side of a vehicle is the most attracting eyes catching. We have be very selective in choosing the accessory. Why do we have to install the push bar for the front section of our vehicle? That is because it has a guard and modish function. First it is for safety. When we drive along the street, it seems that collisions often happen. Of course we do not like the front side of our vehicle become scratched or damaged. Preventing that further risk for the collisions, a push bar is very helpful.

Installing accessory to a vehicle should increase the beauty sense. Modification is really an art. By installing the appropriate push bar, the vehicle will look stronger, tougher, more muscle but keep elegant and soft. It will be clearly seen when it is compared to the original plain look.

So why do we keep the plain look if we can change jut with easy step. However we have to select the adds-on carefully to match well for our vehicle.

Hortatory text is composed to persuade the readers. It strengthens the point to do and not to do like the writer want. To persuade the readers, a writer will use and explore arguments to support the writer’s idea about the matter. The idea which the writer want to present is called Thesis.

The thesis which is stated in the first paragraph of the exposition lead some paragraphs consist of arguments. The arguments try to prove that the thesis is an important matter needs to considered.

After all, hortatory exposition will be closed by the writer recommendation concerning about the thing discussed. Let’s look at the following example of hortatory exposition.

Fasten Your Seat Belt!
A seat belt, sometimes called a safety belt, is a safety harness designed to secure the occupant of a vehicle against harmful movement that may result from a collision or a sudden stop. Why should we use seat belt?

As part of an overall occupant restraint system, seat belts are intended to reduce injuries by stopping the wearer from hitting hard interior elements of the vehicle or other passengers (the so-called second impact) and by preventing the wearer from being thrown from the vehicle.

During 2004, total accident in DKI Jakarta are 4.544 cases, with 1.146 death victims, 63% of that accident victims didn’t use seat belt . If we use seat belt, we will be safe if an accident happening to us. Of course it will decrease the number of death by fatal accident. This fact makes us realize that if we don’t use seat belt, we will endanger our life. So it’s very important to use seat belt.

For some people, using seat belt makes journey uncomfortable, makes us can’t move freely, etc. But if we used to wear it, it will be our habit. We will feel more and more comfortable if we often use it. Regardless of whether it is comfortable or not, it is very important for us to use seat belt, to save our life.

From the above reasons, there is not any reasons for us not to use seat belt. There are so many advantages of using seat belt. And so many disadvantages will we have if we do not use seat belt. I think we have to rely on one thing: our safety. Protection is better than curing. So, wear and fasten seat belt!

Simplified from tutor junior

This example of hortatory exposition about the importance of using seat belt while driving has generic structure as bellow

Thesis: The first paragraph states the thesis which using seat belts is necessary while driving vehicles.

Argument: The second paragraph explores the function of seat belt. Seat belt is designed to reduce the impact of fatal hit in case an accident happens. The argument continue to the third paragraph that some report says that most of the death victims in the car accidents are not wearing seat belt. While the fourth paragraph, wearing seat belt will be comfortable when it has become the driver and passenger’s habit.

Recommendation: This example of hortatory text is ended with writer’s recommendation. Fastening the seat belt should be done because preventing is better than curing

Gesang Should hold a National Hero Status is good as another example of hortatory texts which exposes arguments and persuades the readers. Read the text bellow!

"Those who don't learn from history are condemned to repeat it" and "A great nation is one which fully appreciates its heroes." say popular English aphorism and national adage. Then, proposing an important person who has taken a role in our nation history is important. I think Gesang should be a national hero.
Who have never heard Bengawan Solo song? I doubt it if there is. This keroncong song has been a part of national voices. Gesang is a senior composer whose songs gained fame all the way to Japan. He has received a number of awards in art and everyone will admit that his art talent was dedicated to this nation.
Government has declared the other great composer; WR. Suratman and Ismail Marzuki as national Heroes. Gesang might not be compared to others, but in my opinion, Gesang is as great as them. All of them are maestros. Due to his keroncong music maestro, Gesang has taken a role in building our national identity.
It is obvious that government should name Gesang National Hero. We should not delay and wait for, in case, our neighbor countries or other international communities go a head to recognize him and grant an award for what he deserves.

Note: This example of hortatory text about nominating Gesang as a national hero is adapted and arranged from The Jakarta Post in Minister supports Gesang's national hero nomination, Surakarta proposes hero status Gesang, and heroes and heroism issues.

What is the benefit of tourism for local people? Well, Tourism is now a huge contributor to the economies of most countries. Tourism industries can bring money, job vacancy and advancement especially to developing regions. However, this money often goes into the pockets of foreign investors, and only rarely benefits for local people.

Tourism industries will not give much benefit for local people if, for example, multinational hotel chains don't care about the surrounding nature when they build new hotels. This can cause many social, cultural and geographical problems. Some local people may get job and money from that International hotel chain. However in case of missing that opportunity, some of them still have their own environment.
Moreover, some facts show that tourists tend to go, visit and spend their money in restaurants, bars and even luxury hotels of that multinational chains. They less go to such places; restaurant, bar, hotel, shop which are owned by local people. This can prevent the local people's business from becoming even larger.
Most important thing, tours or excursions of tourism have little effect on nature. Even it can disrupt or destroy ecosystems and environments, and if it does, the local people will get the risk.

So the local government policies should be put in place to ensure that tourism will make the benefit spreading widely. The policies should guarantee that tourism will not cause any harm to any local people or places.
Note: this example of hortatory text is partly adapted from ecotour.

Hortatory text is one text type of argumentative genres which has function to persuade readers. Since it is one type of argumentative passages, it is very similar to analytical exposition. Both hortatory and analytical exposition state thesis as the introduction. Both present argumentation to support the stated thesis. However hortatory exposition make the argumentation into a higher level. It is closed by certain recommendation and this makes hortatory exposition differ from analytical exposition. Hortatory exposition can be seen in various functional text. It can be formed of sales letter, advertising slogan, speech, or letter to editor. The following example of hortatory exposition is simplified from a letter issued in The Jakarta Post which was written by Tomas Lasam Manila.
How ASEAN Should Face CAFTA
the China-ASEAN Free Trade Area (CAFTA) is a win-win situation for ASEAN. It will help speed the recovery of ASEAN from the global recession.
The CAFTA is an important vehicle for trade-led growth and recovery in the ASEAN region with growth of 3.9 percent in 2009 which most likely will increase in 2010.
Furthermore, the launch of a US$10 billion infrastructure investment fund by China to improve roads, railways and airlines and strengthen telecommunication links may help speed the ASEAN recovery.
China has also committed to a $15 billion credit facility to promote regional integration. ASEAN should take advantage of this and not rely completely on the United States. Times are changing and regional groupings like the CAFTA, the SCO, the EU, the NAFTA, etc., are more beneficial than so-called globalization.
One crisis, like the one in the US, has a domino effect to the world economy, whereas one region that falls into a crisis can be rescued by other regions not affected by it. World trade will be more stable under divided regional groupings and still maintain world trade and investments globally.
Last but not the least, in order to take advantage of the CAFTA and make it work, ASEAN should cut down its bureaucratic red tape in its financial and economic sectors to efficiently speed up trade and investment, and do it with transparency.

What is the benefit of tourism for local people? Well, Tourism is now a huge contributor to the economies of most countries. Tourism industries can bring money, job vacancy and advancement especially to developing regions. However, this money often goes into the pockets of foreign investors, and only rarely benefits for local people.

Tourism industries will not give much benefit for local people if, for example, multinational hotel chains don't care about the surrounding nature when they build new hotels. This can cause many social, cultural and geographical problems. Some local people may get job and money from that International hotel chain. However in case of missing that opportunity, some of them still have their own environment.
Moreover, some facts show that tourists tend to go, visit and spend their money in restaurants, bars and even luxury hotels of that multinational chains. They less go to such places; restaurant, bar, hotel, shop which are owned by local people. This can prevent the local people's business from becoming even larger.
Most important thing, tours or excursions of tourism have little effect on nature. Even it can disrupt or destroy ecosystems and environments, and if it does, the local people will get the risk.

So the local government policies should be put in place to ensure that tourism will make the benefit spreading widely. The policies should guarantee that tourism will not cause any harm to any local people or places.
Note: this example of hortatory text is partly adapted from ecotour.

Television becomes one of the most important devices which takes place in almost houses. It can unite all members of the family as well as separate them. However, is it important to know what your kids are watching? The answer is, of course, absolutely "Yes" and that should be done by all parents. Television can expose things you have tried to protect the children from, especially violence, pornography, consumerism and so on.
Recently, a study demonstrated that spending too much time on watching TV during the day or at bedtime often cause bed-time disruption, stress, and short sleep duration.
Another research found that there is a significant relationship between the amount of time spent for watching television during adolescence and early adulthood, and the possibility of being aggressive.
Meanwhile, many studies have identified a relationship between kids who watch TV a lot and being inactive and overweight.
Considering some facts mentioning above, protect your children with the following tips:

* Limit television viewing to one-two hours each day
* Do not allow your children to have a TV set in their own bedrooms
* Review the rating of TV shows which your children watch
* Watch television with your children and discuss what is happening in the show


Notes on the Generic Structure of this Hortatory Exposition example
Firstly, we have to always remember that the social function of hortatory exposition text is driving the readers to act like the writer thought as stated in the text. Then the purpose of this hortatory is influencing and persuading the readers by presenting the supporting arguments. In many social activities, hortatory is applied for writing recommended thought, sales letter, advertising, speech campaign, and news advertorial.
Thesis: The writer's thought is presented as thesis which is proven with several arguments. In the first paragraph, the writer points his thought about the importance of accompanying children while they are watching TV show. It is important to protect the children from the bad influences of TV show.
Arguments: The next paragraphs show the writer arguments in supporting his thesis. It is supported by various researches that there are a great relationship between watching TV and the watcher's personality. One study describes that much time in watching TV can cause bed-time disruption. The others show the possibility of becoming an aggressive character because of watching television too much.
Recommendation: After stating the thesis and proving with various arguments, the text is completed with the writer's recommendation on how the parents should protect the children from the bed effect of watching TV.
Basically, both hortatory and analytical exposition have the similar position. Both take place as argumentative essays. Both show how important idea of the writer to be known. However the last paragraph of the essay usually make the difference from hortatory and analytical exposition. If it is a hortatory text, it will be ended with a strong recommendation while for analytical exposition, it will be closed with restatement of the writer's first paragraph.